PAN India mobile operator announced an attractive BSNL commission structure offering lucrative incentives for franchisee and retailer, and this new BSNL commission chart aim to boost sales and expand the telecom giant’s market presence in 2024 through its channel partners.
BSNL Commission Structure Revamped
The revised BSNL commission structure introduces a two-tier system of instant and deferred commissions for new SIM sales with effect from 12th OCtober 2024, and this innovative approach ensures immediate rewards while encouraging long-term customer retention.
- Instant Commission: Franchisees and retailers receive an upfront payment upon activating a new SIM card.
- Deferred Commission: Additional rewards are provided for connections active after 91 days, promoting sustained customer engagement.
Highlights of New BSNL Franchisee or Retailer Commission
- High-value plans offer greater rewards.
- Commissions range from ₹86 to ₹442 per new SIM activation.
- Deferred commissions incentivize customer retention.
- Special provisions for different channel partner tiers.
The BSNL channel partner commission structure caters to various stakeholders, including franchisees, retailers, DSAs, and Rural Distributors (RDs).
BSNL Commission Chart
These attractive BSNL incentives are designed to motivate channel partners and drive sales across different plan categories. The new BSNL commission structure covers a wide range of BSNL prepaid plans from short-term to annual subscriptions. Here’s a snapshot of some notable plans:
| Plan Voucher | Franchisee Instant Commission | Retailer Instant Commission | Franchisee Deferred commission | Retailer Deferred commission | Total Payout commission on per New SIM Activation |
|---|---|---|---|---|---|
| PV_107 | ₹ 13 | ₹ 52 | ₹ 15 | ₹ 6 | ₹ 86 |
| FRC_108 | ₹ 13 | ₹ 52 | ₹ 15 | ₹ 7 | ₹ 87 |
| PV_153 | ₹ 18 | ₹ 74 | ₹ 22 | ₹ 9 | ₹ 123 |
| PV_197 | ₹ 21 | ₹ 115 | ₹ 22 | ₹ 0 | ₹ 158 |
| PV_199 | ₹ 21 | ₹ 115 | ₹ 22 | ₹ 0 | ₹ 158 |
| PV_229 | ₹ 21 | ₹ 115 | ₹ 22 | ₹ 0 | ₹ 158 |
| FRC_249 | ₹ 30 | ₹ 120 | ₹ 35 | ₹ 15 | ₹ 200 |
| PV_397 | ₹ 38 | ₹ 100 | ₹ 0 | ₹ 0 | ₹ 138 |
| PV_666 | ₹ 120 | ₹ 280 | ₹ 0 | ₹ 0 | ₹ 400 |
| PV_699 | ₹ 125 | ₹ 285 | ₹ 0 | ₹ 0 | ₹ 410 |
| PV_797 | ₹ 43 | ₹ 115 | ₹ 0 | ₹ 0 | ₹ 158 |
| PV_897 | ₹ 125 | ₹ 285 | ₹ 0 | ₹ 0 | ₹ 410 |
| PV_997 | ₹ 125 | ₹ 285 | ₹ 0 | ₹ 0 | ₹ 410 |
| PV_999 | ₹ 102 | ₹ 245 | ₹ 0 | ₹ 0 | ₹ 347 |
| PV_1198 | ₹ 47 | ₹ 121 | ₹ 0 | ₹ 0 | ₹ 168 |
| PV_1499 | ₹ 109 | ₹ 261 | ₹ 0 | ₹ 0 | ₹ 370 |
| PV_1999 | ₹ 117 | ₹ 278 | ₹ 0 | ₹ 0 | ₹ 395 |
| PV_2399 | ₹ 122 | ₹ 291 | ₹ 0 | ₹ 0 | ₹ 413 |
| PV_2999 | ₹ 131 | ₹ 311 | ₹ 0 | ₹ 0 | ₹ 442 |
Deferred commission: for those nos. Active on 91st Day.
Higher Commissions for Long-Term Plans:
Generally, BSNL longer validity prepaid plans offer higher total commissions to channel partners as lower incentive to BSNL minimum recharge tariffs.
BSNL’s commission payment schedule ensures timely rewards for channel partners, aligning with their sales performance and customer retention efforts.
Distribution of BSNL Commission
The commission is split between franchisees and retailers, with specific allocations for different partnership structures:
- Franchisee-Retailer (2-tier): Commission split detailed in the provided table
- Franchisee-RD-Retailer (3-tier): 50:50 split between Franchisee and RD for both instant and deferred commissions
- RD-Retailer (2-tier): RD receives 50% of the franchisee’s commission
- OCSC: Receives 75% of the combined franchisee and retailer commission
This new BSNL channel partner commission structure is set to take effect three days from the issuance of the official letter, dated October 9, 2024. The changes are expected to:
- Motivate channel partners to focus on long-term customer retention
- Align incentives with BSNL’s goal of sustainable growth
- Provide clearer compensation guidelines across different partnership models
FAQs on BSNL Commission Structure
Q: How does the BSNL franchisee commission for CFA products differ?
A: The commission structure for CFA products may vary. Specific details for CFA products are not covered in the current announcement.
Q: What are the BSNL direct selling agent commission rates?
A: DSAs receive commissions equal to those of retailers under the new BSNL channel partner commision structure.
Q: Is there a special BSNL mobile number portability commission?
A: The current announcement does not specify a separate commission for mobile number portability. Standard new SIM activation rates likely apply.
Q: How does the commission structure benefit BSNL channel partners?
A: The new BSNL commission chart clearly shown the offers immediate rewards through instant commissions and encourages long-term customer retention with deferred commissions, providing a balanced incentive system.
Q: When will the new commission structure be implemented?
A: The new BSNL commission structure will be implemented from October 12, 2024, three days after the issuance of the official letter.
Q: Are these commissions inclusive of taxes?
A: No, the mentioned figures exclude GST and TDS.
Q: Is there any difference in commission between e-KYC and D-KYC?
A: The deferred commission remains the same for both e-KYC and D-KYC processes.
Q: What happens to the incentive on achievement of sales volume?
A: For the plans mentioned in this update, the incentive on achievement of sales volume with benchmark QoA will be NIL.
Q: How does the commission structure work for DSAs, REDs, and STD PCOs?
A: DSAs, REDs, and STD PCOs will receive the same commission as retailers under this new structure.
In conclusion, BSNL commission structure for new SIM sales for 2024 presents an attractive opportunity for franchisees, retailers and channel partners. With its focus on both immediate rewards and long-term customer retention, the new BSNL commission plans are poised to energize the telecom giant’s sales network and drive growth in the competitive market.
