The Indian telecom sector continues to evolve, with BSNL showing notable changes in its market share as of August 2024. The state-owned operator has made strides in various segments, reflecting its strategic efforts in the competitive telecom landscape.
BSNL Market Share Analysis: August 2024 Updated Market Position
As of August 2024, BSNL holds a total of 98.14 million telephone subscribers, marking an increase from the previous month. This positions BSNL at the 4th place with an 8.17% market share, up from 7.93% in July 2024
Segment-wise Performance
Wireless Segment:
- Subscribers: 91.95 million
- Market Share: 7.90%
- Net Growth: +2.58 million subscribers
BSNL’s wireless segment has seen growth, improving its market share from 7.64% to 7.90%
Wireline Segment:
- Subscribers: 6.19 million
- Market Share: 17.07%
- Position: 3rd rank
Despite a slight decline in subscribers, BSNL maintains a strong position in the wireline market
Broadband Services:
- Wired Broadband: 4.20 million subscribers (9.80% share)
- Wireless Broadband: 32 million subscribers (3.53% share)
BSNL broadband services have shown mixed results, with a slight decrease in wired broadband market share but significant growth in wireless broadband
Top Performing Circles
| Circle | Market Share (%) |
|---|---|
| Kerala | 22.50 |
| Himachal Pradesh | 18.87 |
| Orissa | 16.20 |
| Haryana | 15.94 |
| Punjab | 12.52 |
Kerala remains the top-performing circle for BSNL, with substantial market shares also noted in Himachal Pradesh and Orissa
Growth Trends and Analysis
BSNL’s performance highlights its resilience and adaptability in the telecom sector:
- Wireless Broadband Growth: Significant increase with a net addition of 6.58 million connections.
- Wired Broadband Growth: Although growth is slower, BSNL still added new connections.
These trends underscore BSNL’s strategic focus on expanding its broadband services to capture more market share.
FAQs About BSNL Market Share
What is BSNL’s current position in the telecom market?
BSNL holds the 4th position with an improved market share of 8.17%, following Jio, Airtel, and Vodafone-Idea.
Which circle has BSNL’s highest market share?
Kerala leads with a market share of 22.50%, followed by Himachal Pradesh at 18.87%.
How is BSNL performing in broadband services?
BSNL shows robust growth in wireless broadband with significant subscriber additions, maintaining a stable presence in wired broadband.
What are BSNL’s recent subscriber additions?
BSNL added a total of 2.54 million new telephone subscribers and saw an increase of 2.58 million in wireless subscribers during August 2024.
How does BSNL perform in rural vs urban areas?
BSNL continues to strengthen its presence in rural areas while maintaining substantial urban coverage. By leveraging strategic initiatives and focusing on key growth areas, BSNL aims to enhance its market position further amidst increasing competition
